Between a consumer app and a matchmaker sits the selective membership app. Assessed on the only question that distinguishes it: what the gate actually checks.
Most personal matchmaking services will not tell you what they charge until you have had a consultation. That is a pricing strategy, and it is worth naming as one.
A substantial fee, a period of service, and an outcome nobody can promise. Assessed on what the money demonstrably buys and what it demonstrably cannot.
Exclusivity remains the sector's principal marketing asset. What the exclusivity consists of is a question the sector has become steadily less willing to answer.