Premium matchmaking under scrutiny
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Assessments Membership Vetting
Between a consumer app and a matchmaker sits the selective membership app. Assessed on the only question that distinguishes it: what the gate actually checks.
Continue reading: Vetted-membership apps, assessed on what the vetting is
Exclusivity remains the sector's principal marketing asset. What the exclusivity consists of is a question the sector has become steadily less willing to answer.
Continue reading: Selective apps keep the waiting list; the vetting story is thinner
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